One of the biggest mistakes small businesses make online? Inconsistent branding. Maybe your Instagram uses one font and your website uses another. Your blog feels casual, but your homepage sounds corporate. That confusion can cost you trust, followers—and sales. Brand…

Your website isn’t just about how it looks—it’s about how it sounds. That’s where your brand voice comes in. Whether you’re a business coach, wellness brand, or ecommerce store, your tone—calm, playful, serious, or bold—should stay consistent across your website,…